Introduction

CEO Secret # 1: Develop A CEO Mindset
Anyone Can Build A Big Business
Creative Entrepreneurship
What Will They Think?
Am I Smart Enough?
To Risk Or Not To Risk
Basic Truths about Business
What's Wrong With This Picture?
In The Way Of Opportunity
Talk The Talk
Transitioning From Business Owner To CEO

CEO Secret # 2: Set Lofty Goals
Goals + Actions = Success!
The Trouble With Goal Setting
What Is 'The Next Level'?
Develop Your Goals

CEO Secret # 3: Develop a Solid Plan of Action
Plan Everything
First Things First
Unraveling The Mystery Of Sequencing Your Business
Recognize Your Needs
It's All about Sequencing
Who Does What, Where, When And Why?
When Will I Be Ready?
Timing

CEO Secret # 4: Attract Mentors and Team Members
Know Your Strengths And Weaknesses
Why Build A Powerful Team?
Key Characteristics Of A Successful Business Team
Building The Right Team
The Power Of Mentorship
Finding The Right Team
Who Should I Put On My Team?
Laying The Groundwork
Attracting Key Team Members
Why Would He Ever Work For Me?
Don't Mess With My Baby
What Is My Role In My Company?
Where Did My Team Go?

CEO Secret # 5: Know And Mind The Law
Your Friend and Protector - Your Attorney
Know The Law
Breaking The Law Just A Little

CEO Secret # 6: Develop a Versatile Business Plan
The Living and Breathing Document
The Perfect Business Plan
Sizzle Or Steak?

CEO Secret # 7: Finance Your Business Wisely
Capital Management
Show Me The Money
Give Them A Chance To Say No
Why Would Someone Invest In Me?
Attracting Large Amounts Of Capital
Smile For The Money
Money First
Preventing A Money Meltdown
Where Is The Value In My Company?

CEO Secret # 8: Coordinate Your Marketing Efforts
The Many Facets Of Marketing
What Makes You So Special?
I've Got A Great Idea!
Branding Versus Graphic Design
What Are You Complaining About?
You Are Your Business
Feed The Press
Give Them Something To Talk About

CEO Secret # 9: Learn To Be A Great Leader
The Balanced CEO
Decisions, Decisions!
The Cost Of Indecision
Too Many Choices?
The Final Decision Maker
What Are My Options?
Fighting Through Adversity
Maintaining Momentum
What Do They Expect
Why Do I Put Up With This?
Is Quitting An Option?
Are You Stuck?
Never Stop Learning
Success Is Inconvenient
Troubleshooting Your Business
Now Where Was I?
Finding Time for Nothing

CEO Secret # 10: Diversify Your Income
Adding Revenue Streams
Money From All Directions
Maximizing Your Expertise
Give Yourself A Raise
Coaching: How Much Do I Charge?

CEO Secret # 11: Always Be In Networking Mode
People Power
The Power Of Networking
How Are You?
Shhhhhhhhhhhhhhhhh!
Win - Win
Networking For The Shy

CEO Secret # 12: Make A Difference
Your Irreplaceable Impact
The Power Of Giving
The Power Of Giving Back

Closing
Hard Lessons To Learn